Thursday, April 3, 2014

Helvetica: A film

In preparation for working with type, we're watching Helvetica in class. These are the notes taken (I feel it only acceptable to from here on switch to Helvetica):

Fun Facts:
- First known use in early Mesopotamian civilization before 3,000 B.C.
-The terms "uppercase" and "lowercase" originated when people set print by hand. The lowercase letters were stored in the bottom, or lower case, and the uppercase letters were store right above, in the uppercase. 

Give words a certain coloring

"Graphic design is the communication network in which the way the world reaches us"
Artists have a visual disease, it's what fuels us.

Type isn't black, it's white, it's the spaces between.

We believe there are not that many good type faces.

When helvetica came about we were ready for it
 In post war period there was a feeling of idealism. The design is part of that need to rebuild and reconstruct. Sense of social responsibility. Early experiments of type.
Swiss designers really drive it along. Helvetica emerged in 1957, from a need for rational type faces that could be used for anything and could be presented in a legible way.

"Creating order is typography"
Helvetica was a real step for 19th century typeface. It got rid of the manual details in it, and it made it more neutral. There should be no meaning in itself, only in the words themselves.

Serifs on the bottoms of letters, the little feet

Swiss paid more attention to the background so that the spaces between really hold the letters. 

About the font itself:
- developed for the Haas Type Foundry by Max Miedinger and Edüard Hoffmann in 1957
- they wanted an updated sans-serif
- helvetica was originally named Neue Haas Grotesk
- Later changed to Helvetia, which is the Latin name for Switzerland, by German companies Stempel and Linotype

Helvetica was overused so much
Just because something is legible doesn't mean it communicates

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